TY  - BOOK
TI  - Inside the Minds : : Leading Marketers: Industry Leaders Share Their Knowledge on the Future of Marketing, Advertising, and Building Successful Brands
T2  - Inside the Minds 
SN  - 9781587620539
AV  - HF5823  I57 2001
PY  - 2001///
CY  - [Eagan, Minn.]
PB  - Aspatore Books
KW  - Brand name products
KW  - United States
KW  - Advertising
KW  - Effective frequency
KW  - Brand loyalty
KW  - Marketing
KW  - Management
KW  - Marketing research
N1  - Includes bibliographical references and index
UR  - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=103283&site=ehost-live&scope=site
ER  -