Roman, Kenneth How to advertise / How to advertise : building brands and businesses in the new marketing world Kenneth Roman and Jane Maas with Martin Nisenholtz - 3rd ed. , completely rev. and updated new ed. - New York, N.Y. : Thomas Dunne Books, 2005 - 236 p. Includes index ISBN: 9780312340216 Subjects--Topical Terms: Advertising LC Class. No.: HF58235 / R652H 2005