Lee, Alvin, <br/><br/>
The strategy of global branding and brand equity / 
Alvin Lee [and three others]  
 - xviii, 221 pages :  illustrations  
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780415749114 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Product management<br/>Brand name products
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / L43S 2015