TY  - BOOK
AU  - Lee,Alvin
AU  - Yang,Jinchao
AU  - Mizerski,Richard
AU  - Lambert,Claire
TI  - The strategy of global branding and brand equity
SN  - 9780415749114
AV  - HF5415.1255 L43S 2015
PY  - 2015///
CY  - London
PB  - Routledge
KW  - Branding (Marketing)
KW  - Product management
KW  - Brand name products
N1  - Includes bibliographical references and index
ER  -