Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / [electronic resource] :
Brandstretch
by David Taylor
- Chichester : Wiley, c2004
- 1 online resource.
Includes bibliographical references and index
9780470862117 9780470862124 (electronic bk.)
Brand name products--Management Branding (Marketing) Brand name products--Valuation--Management Product management