TY - BOOK AU - Taylor,David TI - Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout SN - 9780470862117 AV - HD69.B7 T393 2004 PY - 2004/// CY - Chichester PB - Wiley KW - Brand name products KW - Management KW - Branding (Marketing) KW - Valuation KW - Product management N1 - Includes bibliographical references and index UR - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=107010&site=ehost-live&scope=site ER -