TY  - BOOK
AU  - Taylor,David
TI  - Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout 
SN  - 9780470862117
AV  - HD69.B7 T393 2004
PY  - 2004///
CY  - Chichester
PB  - Wiley
KW  - Brand name products
KW  - Management
KW  - Branding (Marketing)
KW  - Valuation
KW  - Product management
N1  - Includes bibliographical references and index
UR  - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=107010&site=ehost-live&scope=site
ER  -