TY  - BOOK
AU  - Popky,Linda J.
TI  - Marketing above the noise: achieve strategic advantage with marketing that matters 
SN  - 9781629560373
AV  - HF5415 P664M 2015
PY  - 2015///
CY  - Brookline, MA
PB  - Bibliomotion
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -