Corporate branding :  areas, arenas and approaches / 
edited by T C Melewar and S F Syed Alwi. 
 - xxiii, 261 pages :  illustrations 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780415721127 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Consumers' preferences.
<br/><br/><label>LC Class. No.: </label>HF5415  / C676 2015