TY  - BOOK
AU  - Melewar,T.C.
AU  - Alwi,S.F.Syed
TI  - Corporate branding: areas, arenas and approaches 
SN  - 9780415721127
AV  - HF5415 C676 2015
PY  - 2015///
CY  - London
PB  - Routledge, Taylor & Francis Group
KW  - Marketing
KW  - Consumers' preferences
N1  - Includes bibliographical references and index
ER  -