MacQueen, Josh <br/><br/>
Building brand trust :  discovering the advertising insight behind great brands / 
Josh McQueen ; edited by Caroline M. Smith 
 - [S.l.] :  Xlibris Corporation,  2013. 
 - 393 p. :  ill. 
<br/><br/> Includes index 
<br/><br/>Includes bibliography 
<br/><br/><label>ISBN: </label>9781477105009 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing).<br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / M226B 2013