TY  - BOOK
AU  - MacQueen,Josh
TI  - Building brand trust: discovering the advertising insight behind great brands 
SN  - 9781477105009
AV  - HF5415.1255 M226B 2013
PY  - 2013///
CY  - [S.l.]
PB  - Xlibris Corporation
KW  - Branding (Marketing)
KW  - Advertising
N1  - Includes index; Includes bibliography
ER  -