Rajagopal,  1957- <br/><br/>
Contemporary Marketing Strategy :  Analyzing Consumer Behavior to Drive Managerial Decision Making / 
Rajagopal. 
 - 1 online resource. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9783030119119 3030119114 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Decision making.<br/>Marketing.<br/>BUSINESS & ECONOMICS / Industrial Management.<br/>BUSINESS & ECONOMICS / Management.<br/>BUSINESS & ECONOMICS / Management Science.<br/>BUSINESS & ECONOMICS / Organizational Behavior.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.32 
<br/><br/><label>Dewey Class. No.: </label>658.8342