TY  - BOOK
AU  - Rajagopal,
TI  - Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making 
SN  - 9783030119119 (electronic bk.)
AV  - HF5415.32 R344C 2019
PY  - 2019///
CY  - Cham
PB  - Palgrave Macmillan
KW  - Consumer behavior
KW  - Decision making
KW  - Marketing
N1  - Includes bibliographical references and index
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2015243
ER  -