TY  - BOOK
AU  - Witzel,Morgen
TI  - Management: the basics 
T2  - The Basics Ser
SN  - 9781003171720
AV  - HD31 
U1  - 658 23
PY  - 2022///
CY  - Abingdon, Oxon, New York, NY
PB  - Routledge
KW  - Management
KW  - Gestion
KW  - management
KW  - aat
KW  - BUSINESS & ECONOMICS
KW  - General
KW  - bisacsh
KW  - Human Resources & Personnel Management
KW  - fast
KW  - Electronic books
N1  - Includes bibliographical references and index
N2  - "Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, the book explains key aspects of management, including: Business strategy and how to use it to meet goals how successful marketing works how organizations are structured and function Fundamentals of corporate finance Human resource management's role in the management and development of people the importance of knowledge and culture to management This second edition has been updated to take account of general advances in management thinking, including developments in governance, responsible management, environmental pressures and a new emphasis on health and well-being in the aftermath of the Covid-19 pandemic. It brings management thinking fully up to date with the latest currents and trends. This accessible, readable primer is an ideal starting point for anyone starting to learn about business and management"--
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3175387
ER  -