TY  - BOOK
AU  - Hackl,Cathy
AU  - Lueth,Dirk
AU  - Bartolo,Tommaso Di
TI  - Navigating the metaverse: a guide to limitless possibilities in a WEB 3.0 world 
SN  - 9781119899013
AV  - HF5548.32 
U1  - 658.8/72 23/eng/20221128
PY  - 2022///]
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Electronic commerce
KW  - Digital currency
KW  - Cryptocurrencies
KW  - Shared virtual environments
KW  - Economic aspects
KW  - Augmented reality
KW  - Virtual reality
KW  - Economic development
KW  - Technological innovations
KW  - Information technology
KW  - Commerce électronique
KW  - Environnements virtuels partagés
KW  - Aspect économique
KW  - Réalité augmentée
KW  - Réalité virtuelle
KW  - Développement économique
KW  - Innovations
KW  - Technologie de l'information
KW  - Monnaie électronique
KW  - Cryptomonnaie
KW  - cryptocurrencies
KW  - aat
KW  - fast
N1  - Includes bibliographical references and index; A primer on the metaverse -- What is the metaverse economy? -- Building a business case for the metaverse -- Meet the metaverse consumers -- New business opportunities in the metaverse -- Key segments of NFT commercialization -- NFT deep dive -- Putting together an action plan -- Perspectives on tomorrow's metaverse
N2  - "The Metaverse Economy will provide people or organizations with a guide to jump into this complex, fast-moving universe to spark a revelation that brands and businesses may lead to newfound revenue and consumer engagement in the medium with the potential to define a generation. The metaverse brings new opportunities for consumers and brands to interact and exchange in a digital frontier. The metaverse experience is truly open to consumers, creators, and companies. The main topics of the book will be the metaverse, the metaverse economy, business models in the metaverse, technology insights, digital assets (e.g. NFTs), cryptocurrency, strategy, and how companies and consumers will interact in the metaverse. The biggest point of the book addresses is the uncertainty or fear businesses have when entering a new market. There are changes to resource allocation, product development, business strategy, etc. We want to give businesses confidence to pursue projects in the metaverse and spark an ?aha moment.? We offer confidence by providing foundational knowledge that breaks down the metaverse, metaverse economy, consumer trends, business trends, and technology trends so businesses can build the best metaverse strategy and customer connections in this new market."--
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3273058
ER  -