Smith, P.R., <br/><br/>
Marketing communications :   integrating online and offline, customer engagement and digital technologies / 
PR Smith, Ze Zook 
 - Eighth edition 
 - 1 online resource.  
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781398611726 (electronic bk.) 9781398611733 9781398611719 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / S647M 2024