TY  - BOOK
AU  - Smith,P.R.
AU  - Zook,Ze
TI  - Marketing communications: integrating online and offline, customer engagement and digital technologies 
SN  - 9781398611726 (electronic bk.)
AV  - HF5415.123 S647M 2024
PY  - 2024///
CY  - London
PB  - Kogan Page
KW  - Communication in marketing
N1  - Includes index
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3814837
ER  -