Sullivan, Luke <br/><br/>
"Hey, Whipple, squeeze this" :  a guide to creating great ads / 
Luke Sullivan 
 - New York, N.Y. :  Wiley,  c1998 
 - 256 p. :  ill. 
 - Adweek books .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0471293393 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.
<br/><br/><label>LC Class. No.: </label>HF5825  / S944H