TY  - BOOK
AU  - Sullivan,Luke
TI  - "Hey, Whipple, squeeze this": a guide to creating great ads 
T2  - Adweek books
SN  - 0471293393
AV  - HF5825 S944H
PY  - 1998///
CY  - New York, N.Y.
PB  - Wiley
KW  - Advertising copy
N1  - Includes bibliographical references and index
ER  -