Bedbury, Scott A new brand world : 8 principles for achieving brand leadership in the 21st century / Scott Bedbury with Stephen Fenichell - New York, N.Y. : Penguin, 2003 - 220 p. Includes index ISBN: 0142001902 Subjects--Topical Terms: BRAND NAME PRODUCTSNEW PRODUCTS--MANAGEMENT LC Class. No.: HD 69 .B7 / B422N