TY  - BOOK
AU  - Bedbury,Scott
AU  - Fenichell,Stephen
TI  - A new brand world: 8 principles for achieving brand leadership in the 21st century 
SN  - 0142001902
AV  - HD 69 .B7 B422N
PY  - 2003///
CY  - New York, N.Y.
PB  - Penguin
KW  - BRAND NAME PRODUCTS
KW  - NEW PRODUCTS
KW  - MANAGEMENT
N1  - Includes index
ER  -