TY  - BOOK
AU  - Mootee, Idris
TI  - 60-minute brand strategist: the essential brand book for marketing professionals 
SN  - 9781118625163
AV  - HF 5415.1255 M667S
PY  - 2013///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Branding (Marketing)
N1  - Includes index
ER  -