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Big in Asia [electronic resource] : 25 strategies for business success / Michael Backman and Charlotte Butler.

By: Backman, Michael, 1967-.
Contributor(s): Butler, Charlotte.
Material type: materialTypeLabelBookPublisher: New York : Palgrave Macmillan, 2003Description: 1 online resource.ISBN: 9780333985113; 9781403914484 (electronic bk.).Call No.: HD30.28 .B322 2003 Subject(s): Strategic planning -- Asia | Business planning -- Asia | International business enterprises -- Asia -- Management | Intercultural communication -- Asia | Success in business -- AsiaOnline resources: Electronic Resources Bibliography, etc. Note: Includes bibliographical references and index.
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Includes bibliographical references and index.

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