Building brand authenticity : 7 habits of iconic brands / Michael Beverland.
By: Beverland, Michael.
Material type: BookPublisher: Houndmills : Palgrave Macmillan, 2009Description: 219 p. : ill.ISBN: 9780230580312.Call No.: HF5415.1255 B483B Subject(s): Branding (Marketing) | Brand name productsBibliography, etc. Note: Includes bibliographical references and indexes.Current location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.1255 B483B (Browse shelf) | Available | 2014000002858 | |
Main Campus Book Shelves | HF5415.1255 B483B (Browse shelf) | Checked out | 2024-08-05 | 2014000002931 |
Includes bibliographical references and indexes.
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