Your search returned 27 results.

21. Books
Essentials of media planning : a marketing viewpoint

by Barban, Arnold M | Cristol, Steven M | Kopec, Frank J.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill. : NTC Business, 1993Accession number(s): 216116.Availability: Items available for loan: Main Campus [Call number: HF5826.5 B372E 1993] (1).

22. Books
Integrated marketing communications

by Pickton, David | Broderick, Amanda.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow : Financial Times Prentice Hall, 2001Accession number(s): 290920010007.Availability: Items available for loan: Main Campus [Call number: HF5415.123 P524I] (1).

23. Books
International advertising : communicating across cultures / Barbara Mueller

by Mueller, Barbara.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Belmont, Calif. : Wadsworth Pub. Co., c1996Accession number(s): 172933, 200805270011, 205542.Availability: Items available for loan: Main Campus [Call number: HF5823 M834I] (1).

24. Books
International advertising : realities and myths

by Jones, John Philip, ed.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : Sage, 2000Accession number(s): 220720000015, 260120014009.Availability: Items available for loan: Main Campus [Call number: HF5823 I573] (1).

25. Books
Kellogg on advertising & media : the Kellogg School of Management / edited by Bobby J. Calder

by Calder, Bobby J [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2008Other title: Kellogg on advertising and media : the Kellogg School of Management.Accession number(s): 200902100028.Availability: Items available for loan: Main Campus [Call number: HF5826.5 K444] (1).

26. Books
Media generations : media allocation in a consumer-controlled marketplace / Martin P. Block, Don E. Schultz & BIGresearch

by Block, Martin P | Schultz, Don E | BIGresearch (Firm).

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Worthington, Ohio : Prosper , c2009Accession number(s): 201109120056, 201109120054, 201109120055.Availability: Items available for loan: Main Campus [Call number: HF5822 B562M] (2).

27. Books
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz

by Katz, Helen E.

Edition: 2nd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, c2003Accession number(s): 200406250299, 200406250300.Availability: Items available for loan: Main Campus [Call number: HF5826.5 K379M 2003] (1).


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