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221. Books
Asian branding : a great way to fly / Ian Batey

by Batey, Ian.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Singapore : Prentice Hall, 2002Accession number(s): 200204190067, 200204190068.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 B373A] (1).

222. Books
Association of National Advertisers guide to media management

by Zeltner, Herbert.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Association of National Advertisers, 1995Other title: ANA guide to media management.Accession number(s): 189723, 189724.Availability: Items available for loan: Main Campus [Call number: HF5826.5 Z447A] (1).

224. Books
Bar & nightclub graphics 1 : visual merchandising & promotional graphics

by Bar & nightclub graphics 1 editing team, ed | Tohda, Hiroko, ed | Baba, Kenichi, photographer.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Tokyo : Meisei, 1995Accession number(s): 214316.Availability: Items available for loan: Main Campus [Call number: NC1001 B37] (1).

225. Books
Behind collections : graphic design and promotion for fashion bands / edited and produced by Viction:ary ; concept & art direction by Victor Cheung.

by Viction:workshop [editor] | Cheung, Victor [director].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Hong Kong : Viction:workshop, ©2015Accession number(s): 2017000004004.Availability: Items available for loan: Main Campus [Call number: HF6161.C44 B434 2015] (1).

226. Books
Best ads : humour in advertising

by Saunders, Dave.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : B.T. Batsford, 1997Other title: Humour in advertising.Accession number(s): 214361.Availability: Items available for loan: Main Campus [Call number: HF5827 S286B] (1).

227. Books
Best ads : shock in advertising

by Saunders, Dave.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : B.T. Batsford, 1996Other title: Shock in advertising.Accession number(s): 214360.Availability: Items available for loan: Main Campus [Call number: HF5827 S286B] (1).

228. Books
Best layout of the world. Vol. 02

Edition: International student editionMaterial type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Shanghai : Hundred Pages Press, c2010Accession number(s): 201105130234.Availability: Items available for loan: Main Campus [Call number: NC997 B477] (1).

229. Books
Best of European design & advertising 1999

by Art Directors Club of Europe.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Laurence King, 1999Accession number(s): 250120000006, 250120000007.Availability: Items available for loan: Main Campus [Call number: NC998.6 .E85 B477 1999] (2).

230. Books
Best of graphis advertising I / designed by Peter Feierabend ; text: Bettina Hesse

by Feierabend, Peter | Hesse, Bettina.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Singapore : Page One, 1993Accession number(s): 200411020002.Availability: Items available for loan: Main Campus [Call number: HF5825 B477] (1).

231. Books
Best of graphis typography

by Feierabend, Peter | Schreiber, Berthold | Hulse, Michael, tr.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Singapore : Page One, 1993Accession number(s): 137272.Availability: Items available for loan: Main Campus [Call number: HF5825 B477] (1).

232. Books
Best P.O.P. design

Edition: Animation special ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Tokyo : Alpha, c2008Accession number(s): 200905190023.Availability: Items available for loan: Main Campus [Call number: HF5828 B477 2008] (1).

233. Books
Beyond advertising : creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network.

by Wind, Yoram [author] | Hays, Catharine, 1958- [author].

Edition: Second editionMaterial type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : John Wiley & Sons, 2016Accession number(s): 2017000001359.Availability: Items available for loan: Main Campus [Call number: HF5823 W562B 2016] (1).

234. Books
Big idea / chief editor Wang Shaoqiang

by Wang, Shaoqiang [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Singapore : Page One, 2009Accession number(s): 200903140025.Availability: Items available for loan: Main Campus [Call number: HF5816 B534] (1).

235. Books
Boost E-commerce sales and make more money : three hundred tips to increase conversion rates and generate leads / Alex Harris.

by Harris, Alex.

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: United States : Alex Harris, c2014Accession number(s): 2015000005161.Availability: Items available for loan: Main Campus [Call number: HF5548.32 H377B 2014] (1).

236. Books
Bottom-up marketing

by Ries, Al | Trout, Jack.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : McGraw-Hill, 1989Accession number(s): 159564, 74553, 96434.Availability: Items available for loan: Main Campus [Call number: HF5415 R53B] (1).

237. Books
Brainfluence : 100 ways to persuade and convince consumers with neuromarketing / Roger Dooley.

by Dooley, Roger, 1952-.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2012Accession number(s): 201404230004.Availability: Items available for loan: Main Campus [Call number: HF 5415.12615 D664B] (1).

238. Books
Brand 7 / editor-in-chief: Adam Wong.

by Wong, Adam [editor].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Hong Kong : Ooogo, [2016]Other title: OoogoBrandIdentity..Accession number(s): 2016000004596, 2016000004407.Availability: Items available for loan: Main Campus [Call number: NC997 B726 2016] (1). Checked out (1).

239. Books
Brand advocates : turning enthusiastic customers into a powerful marketing force / Rob Fuggetta.

by Fuggetta, Rob.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : Wiley, c2012Accession number(s): 201310250018, 201311050014.Availability: Items available for loan: Main Campus [Call number: HF 5415.55 F833B] (1).

240. Books
Brand equity & advertising : advertising's role in building strong brands / edited by David A. Aaker, Alexander L. Biel

by Aaker, David A [ed.] | Biel, Alexander L [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hillsdale, N.J. : Lawrence Erlbaum Associates, 1993Other title: Brand equity and advertising : advertising's role in building strong brands.Accession number(s): 200810240046, 2014000003537.Availability: No items available Checked out (1).


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