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321. Books
Branded entertainment : product placement & brand strategy in the entertainment business / Jean-Marc Lehu

by Lehu, Jean-Marc.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, c2007Accession number(s): 200707040002.Availability: Items available for loan: Main Campus [Call number: HF6146 .P78 L438B] (1).

322. Books
Branded entertainment : product placement & brand strategy in the entertainment business / Jean-Marc Lehu.

by Lehu, Jean-Marc.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, c2009Other title: Branded entertainment : product placement and brand strategy in the entertainment business.Accession number(s): 201208200001.Availability: No items available Checked out (1).

323.
Branding [electronic resource / Stephen Coomber

by Coomber, Stephen.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford : Capstone Pub., 2002Online access: Electronic Resources Availability: No items available

324. Books
Branding / Helen Vaid

by Vaid, Helen.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Watson-Guptill, 2003Other title: Branding : brand strategy, design and implementation of corporate and product identity.Accession number(s): 200910240025.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 V342B] (1).

325. Books
Branding design 2 / edited by Graphic-sha Publishing Co., Ltd. ; translation Keiko Ihara, Kazuko Fujimoto ; editing Seiki Okuda

by Ihara, Keiko [tr.] | Fujimoto, Kazuko [tr.] | Okuda, Seiki [ed.] | Graphic-sha Pub. Co [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Tokyo : The Company, 2006Accession number(s): 200806250025.Availability: Items available for loan: Main Campus [Call number: NC1003 B726 2006] (1).

326. Sound Recording
Branding for profit : build your brand to increase sales and customer loyalty [sound recording] / with James Burgin and Jon Ward

by Burgin, James | Ward, Jon.

Material type: sound Sound; Format: electronic ; Literary form: ; Audience: Specialized; Publisher: [S.l.] : Trump Univ., c2006Accession number(s): 200606090006.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 B873B] (1).

327. Books
Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson

by Mathieson, Rick.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : AMACOM, c2005Accession number(s): 200605260001.Availability: Items available for loan: Main Campus [Call number: HF5548.34 M373B] (1).

328. Books
Brands : meaning and value in media culture / Adam Arvidsson

by Arvidsson, Adam.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Routledge, 2006Accession number(s): 200702150002.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 A784B] (1).

329. Books
Brands : visions and values / edited by John Goodchild and Clive Callow

by Goodchild, John, 1943- [ed.] | Callow, Clive, 1938- [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Chichester : Wiley, c2001Accession number(s): 200208280033.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 B726] (1).

330. Books
Brands and branding / [edited by] Rita Clifton ; with Sameena Ahmad ... [et al.]

by Clifton, Rita | Ahmad, Sameena.

Edition: 2nd ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Profile, c2009Accession number(s): 200905270036.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 B726 2009] (1).

331. Books
Brands and branding / Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.]

by Clifton, Rita | Simmons, John | Ahmad, Sameena.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Bloomberg Press, c2004Accession number(s): 200902110031.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 B726] (1).

332. Books
Brands and branding / Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.]

by Clifton, Rita | Simmons, John | Ahmad, Sameena.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Profile, c2003Accession number(s): 200412150027.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 B726] (1).

333. Books
Brands laid bare : using market research for evidence-based brand management / Kevin Ford

by Ford, Kevin.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Chichester : Wiley, 2005Accession number(s): 200905230129.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 F672B] (1).

334. Books
Brandstand : strategies for retail brand building / Arthur A. Winters, Peggy Fincher Winters, Carole Paul ; and the editors of Retail Ad World

by Winters, Arthur A | Winters, Peggy Fincher | Paul, Carole | Retail Ad World [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Visual Reference, c2002Accession number(s): 200305100017, 200305100018.Availability: Items available for loan: Main Campus [Call number: HD69 .B7 W567B] (1).

335. Books
Brandstorm : surviving and thriving in the new consumer-led marketplace / Liz Nickles ; with Savita Iyer.

by Nickles, Elizabeth | Iyer, Savita.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, N.Y. : Palgrave Macmillan, 2012Accession number(s): 201310250016, 201311050016.Availability: Items available for loan: Main Campus [Call number: HF 5415.1255 N524B] (1).

336. Books
Breaking banks : the innovators, rogues, and strategists rebooting banking / Brett King.

by King, Brett, 1968- [author.].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Copyright date: Singapore : Wiley, ©2014Accession number(s): 2017000000879.Availability: Items available for loan: Main Campus [Call number: HG1573 K563B 2014] (1).

337. Books
Breaking down barriers : practice and priorities for international management education

by Garratt, Bob | Stopford, John.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Westmead : Gower, 1980Accession number(s): 76482.Availability: Items available for loan: Main Campus [Call number: HF5549.5 .T7 B732] (1).

338. Books
Breaking the cost barrier : a proven approach to managing and implementing lean manufacturing

by Ruffa, Stephen A | Perozziello, Michael J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Wiley, 2000Accession number(s): 190720000024, 270720004005.Availability: Items available for loan: Main Campus [Call number: TS155 R833B] (1).

339.
Breaking through bureaucracy [electronic resource] : a new vision for managing in government / Michael Barzelay with the collaboration of Babak J. Armajani.

by Barzelay, Michael | Armajani, Babak J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Berkeley : University of California Press, c1992Online access: Electronic Resources Availability: No items available

340. Books
Breakthrough business results with MVT : a fast, cost-free "secret weapon" for boosting sales, cutting expenses, and improving any business process / Charles Holland with David Cochran

by Holland, Charles, 1940- | Cochran, David.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Hoboken, N.J. : John Wiley & Sons, c2005Accession number(s): 200505120029.Availability: Items available for loan: Main Campus [Call number: HD30.215 H644B] (1).


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