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61.
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62.
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63.
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Marketing to Generation X
by Ritchie, Karen. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : Lexington Books, 1995Accession number(s): 191533, 191534.Availability: Items available for loan: Main Campus [Call number: HF5415 R572M] (1).
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64.
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65.
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66.
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67.
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68.
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69.
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Net worth : shaping markets when customers make the rules
by Hagel, John | Singer, Marc. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Harvard Business School Press, 1999Accession number(s): 223774, 223775.Availability: Items available for loan: Main Campus [Call number: HF5415.124 H333N] (1).
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70.
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71.
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Postmodern consumer research : the study of consumption as text
by Hirschman, Elizabeth C | Holbrook, Morris B. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Newbury Park, Calif. : Sage, 1992Accession number(s): 101120000064, 101120000065.Availability: Items available for loan: Main Campus [Call number: HF5415.3 H577P] (2).
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72.
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73.
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Qualitative consumer & marketing research / Russell Belk, Eileen Fischer and Robert V. Kozinets.
by Belk, Russell W | Fischer, Eileen, 1959- | Kozinets, Robert V, 1964-. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Los Angeles, Calif. : SAGE, 2013Other title: Qualitative consumer and marketing research.Accession number(s): 201304010005, 201304010006.Availability: Items available for loan: Main Campus [Call number: HF 5415.2 B444Q] (1). In transit (1).
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74.
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75.
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76.
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Social psychology of consumer behavior / edited by Michaela Wanke.
by Wanke, Michaela [ed.]. Material type: Book; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: New York, N.Y. : Psychology Press, c2009Accession number(s): 201303220014, 201303220013, 201303220015.Availability: Items available for loan: Main Campus [Call number: HF 5415.32 S624] (2). Checked out (1).
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77.
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78.
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79.
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80.
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The economics of quality, grades, and brands
by Bowbrick, Peter. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Routledge, 1992Accession number(s): 152327.Availability: Items available for loan: Main Campus [Call number: HF5415.157 B69] (1).
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