Strategic reputation management : towards a company of good / Pekka Aula and Saku Mantere
By: Aula, Pekka.
Contributor(s): Mantere, Saku.
Material type: BookSeries: LEA's communication series / Jennings Bryant/Dolf Zillman, general editors.Publisher: London : Routledge, 2008Description: 237 p. : ill.ISBN: 9780805864267.Call No.: HD59.2 A942S Subject(s): Corporate image -- Management | Corporations -- Public relations | Communication in management | Strategic planningBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD59.2 A942S (Browse shelf) | Available | 201006020039 |
Includes bibliographical references and index
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