Your search returned 3 results.

1. Books
How cool brands stay hot : branding to Generation Y / Joeri Van den Bergh and Mattias Behrer.

by Bergh, Joeri van den, 1971- | Behrer, Mattias.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2013Accession number(s): 2014000002856, 2014000002932.Availability: Items available for loan: Main Campus [Call number: HF5415.332.Y66 B473H 2013] (2).

2. Books
How cool brands stay hot : branding to generation Y and Z / Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire.

by Bergh, Joeri van den, 1971- [author.] | Behrer, Mattias [author.] | Maeseneire, Patrick de [writer of foreword.].

Edition: Third edition.Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Kogan Page, 2016Accession number(s): 2016000003968.Availability: Items available for loan: Main Campus [Call number: HF5415.332 .Y66 B473H 2016] (1).

3. Books
Marketing communications / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh

by Pelsmacker, Patrick de | Geuens, Maggie | Bergh, Joeri Van den.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow : Financial Times Prentice Hall, 2001Accession number(s): 200308080060, 290920010011.Availability: Items available for loan: Main Campus [Call number: HF5415.123 P447M] (1).


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