The definitive guide to direct and interactive marketing : how to select , reach and retain the right customers / Merlin Stone, Alison Bond and Elizabeth Blake
By: Stone, Merlin.
Contributor(s): Bond, Alison | Blake, Elizabeth.
Material type: BookPublisher: Harlow : Financial Times/Prentice Hall, 2003Description: 395 p. : ill.ISBN: 0273675206.Call No.: HF5415.126 S766D Subject(s): DIRECT MARKETING | INTERACTIVE MARKETINGGeneral Note: Includes indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.126 S766D (Browse shelf) | Available | 200704240014 |
Includes index
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