Relationship marketing : management of customer relationships / Manfred Bruhn

By: Bruhn, Manfred.
Material type: materialTypeLabelBookPublisher: Harlow : Financial Times Prentice Hall, 2003Description: 289 p. : ill.ISBN: 0273676016.Call No.: HF5415.5 B783R Subject(s): CUSTOMER RELATIONS -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and index
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HF5415.5 B783R (Browse shelf) Available 200308080043

Includes bibliographical references and index

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