Brand avatar : translating virtual world branding into real world success / Alycia de Mesa
By: De Mesa, Alycia.
Material type:![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|
Main Campus Book Shelves | HF5415.1255 D453B (Browse shelf) | Available | 201009200004 |
Includes bibliographical references and index
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