Brainfluence : 100 ways to persuade and convince consumers with neuromarketing / Roger Dooley.
By: Dooley, Roger.
Material type: BookPublisher: Hoboken, N.J. : Wiley, c2012Description: 286 p.ISBN: 9781118113363.Call No.: HF 5415.12615 D664B Subject(s): Neuromarketing | Marketing -- Psychological aspects | Advertising -- Psychological aspects | Consumers -- PsychologyBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF 5415.12615 D664B (Browse shelf) | Available | 201404230004 |
Includes bibliographical references and index
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