Brand immortality : how brands can live long and prosper / Hamish Pringle, Peter Field.
By: Pringle, Hamish.
Contributor(s): Field, Peter.
Material type: BookPublisher: London : Kogan Page, 2008Description: 320 p. : ill.ISBN: 9780749449285.Call No.: HD69.B7 P746B Subject(s): Brand name products | Branding (Marketing)Bibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD69.B7 P746B (Browse shelf) | Available | 201102030028 |
Includes bibliographical references and index
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