4-D branding : cracking the corporate code of the network economy / Thomas Gad ; with a foreword by Richard Branson
By: Gad, Thomas.
Material type: BookPublisher: London : Financial Times Prentice Hall, 2001Description: 183 p. : ill.ISBN: 9780273653684.Call No.: HD 69 .B7 G32F Subject(s): Trademarks | Corporate image -- Design | Branding (Marketing) | Industrial design coordinationBibliography, etc. Note: Includes bibliographical referencesCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD 69 .B7 G32F (Browse shelf) | Available | 201102030036 |
Includes bibliographical references
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