Creating and marketing new products and services / Rosanna Garcia.
By: Garcia, Rosanna.
Material type: BookPublisher: Boca Raton : CRC Press, c2014Description: 412 p : ill.ISBN: 9781482203608.Call No.: HF5415.153 G372C 2014 Subject(s): New products | Marketing research | Product designBibliography, etc. Note: Includes bibliographical references and index.Current location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.153 G372C 2014 (Browse shelf) | Available | 2016000004135 | |
Main Campus Book Shelves | HF5415.153 G372C 2014 (Browse shelf) | Available | 2016000005519 |
Includes bibliographical references and index.
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