Was there a Pepsi generation before Pepsi discovered it? : youth-based segmentation in marketing
By: Hollander, Stanley C.
Contributor(s): Germain, Richard.
Material type: BookPublisher: Lincolnwood, Ill. : NTC Business, 1992Description: 144.Call No.: HF5415.127 H644W Subject(s): PEPSI | PEPSI -- DISCOVERED | PEPSI -- GERERATIONCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.127 H644W (Browse shelf) | Available | 138105 |
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