Your search returned 2 results.

1. Books
Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II

by Gilmore, James H | Pine II, B. Joseph.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : Harvard Business School Press, c2007Accession number(s): 200908130006, 200908130007.Availability: Items available for loan: Main Campus [Call number: HF5415.15 G545A] (1).

2. Books
Markets of one : creating customer-unique value through mass customization

by Gilmore, James H., ed | Pine II, B. Joseph [ed.].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Harvard Business School Press, 2000Accession number(s): 80720000030, 80720000031.Availability: Items available for loan: Main Campus [Call number: TS155.65 M374] (1).


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