Marketing research / A. Parasuraman, Dhruv Grewal, R. Krishnan
By: Parasuraman, A.
Contributor(s): Grewal, Dhruv | Krishnan, R.
Material type: BookPublisher: Boston, Mass. : Houghton Mifflin, c2004Description: 643 p. : ill. (some col.).ISBN: 0618000623.Call No.: HF5415.2 P372M Subject(s): MARKETING RESEARCHBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.2 P372M (Browse shelf) | Available | 200510280091 |
Includes bibliographical references and index
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