Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention / Thorsten Hennig-Thurau, Ursula Hansen, editors.
Contributor(s): Hennig-Thurau, Thorsten [ed.] | Hansen, Ursula [ed.].
Material type: BookPublisher: Berlin : Springer, c2010Description: xvii, 459 p. : ill.ISBN: 9783642086229.Call No.: HF5415.55 R442 2010 Subject(s): Relationship marketing | Customer services -- Management | Customer relations -- ManagementBibliography, etc. Note: Includes bibliographical references and indexesCurrent location | Call number | Status | Date due | Barcode |
---|---|---|---|---|
Main Campus Book Shelves | HF5415.55 R442 2010 (Browse shelf) | Available | 2017000002334 |
Includes bibliographical references and indexes
There are no comments for this item.