Qualitative consumer & marketing research / Russell Belk, Eileen Fischer and Robert V. Kozinets.
By: Belk, Russell W.
Contributor(s): Fischer, Eileen | Kozinets, Robert V.
Material type: BookPublisher: Los Angeles, Calif. : SAGE, 2013Description: 234 p. : ill.ISBN: 9780857027672.Call No.: HF 5415.2 B444Q Other title: Qualitative consumer and marketing research.Subject(s): Marketing research | Consumers -- Research | Qualitative researchBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF 5415.2 B444Q (Browse shelf) | Available | 201304010005 | |
Main Campus Book Shelves | HF 5415.2 B444Q (Browse shelf) | In transit from Main Campus to City Campus since 2020-07-13 | 201304010006 |
Includes bibliographical references and index
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