Strategic marketing planning and evaluation
By: Lancaster, Geoffrey.
Contributor(s): Massingham, Lester | Hart, Norman, ed.
Material type: BookPublisher: London : Kogan Page, 1996Description: 187.Call No.: HF5415.3 L362S Subject(s): MARKETING -- PLANNING | STRATEGIC PLANNINGCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.3 L362S (Browse shelf) | Available | 200931 |
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