Your search returned 7 results.

1. Books
Cases in advertising and promotion management / John A. Quelch, Paul W. Farris

by Quelch, John A | Farris, Paul W.

Edition: 4th ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Burr Ridge, Ill. : Irwin, c1994Accession number(s): 200205200964.Availability: No items available

2. Books
Cases in marketing management and strategy : an Asia-Pacific perspective

by Quelch, John A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Singapore : Prentice Hall, 1996Accession number(s): 183473.Availability: Items available for loan: Main Campus [Call number: HF5415.12 .A78 Q442C] (1).

3. Books
Global marketing management : a casebook / John A. Quelch, Christopher A. Bartlett

by Quelch, John A | Bartlett, Christopher A, 1943-.

Edition: 5th ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Australia : Thomson/South-Western, c2006Accession number(s): 200606230005, 200608260007.Availability: Items available for loan: Main Campus [Call number: HF1416 Q442G 2006] (1).

4. Books
Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan

by Lal, Rajiv | Quelch, John A | Rangan, V. Kasturi.

Edition: International ed.Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Boston, Mass. : McGraw Hill, 2005Accession number(s): 200501260204.Availability: Items available for loan: Main Campus [Call number: HF5415.13 L34M 2005] (1).

5. Books
Strategic marketing cases for 21st century Asia / John A. Quelch ... [et al.]

by Quelch, John A.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Singapore : Prentice Hall, 2000Accession number(s): 200712040002.Availability: Items available for loan: Main Campus [Call number: HF5415.12 .A78 S772] (1).

6.
The global market [electronic resource] : developing a strategy to manage across borders / John Quelch, Rohit Deshpande, editors.

by Quelch, John A [ed.] | Deshpande, Rohit [ed.].

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: San Francisco : Jossey-Bass, c2004Online access: Electronic Resources Availability: No items available

7. Books
The new global brands : managing non-government organizations in the 21st century / John A. Quelch, Nathalie Laidler-Kylander

by Quelch, John A | Laidler-Kylander, Nathalie.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Australia : Thomson South-Western, c2006Accession number(s): 200703210005.Availability: Items available for loan: Main Campus [Call number: JZ4841 Q442N] (1).


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