Internal marketing : tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohammed Rafiq
By: Ahmed, Pervaiz K.
Contributor(s): Rafiq, Mohammed.
Material type: BookPublisher: Oxford : Butterworth-Heinemann, 2002Description: 299 p. : ill.ISBN: 0750648384.Call No.: HF5415.13 A353I Subject(s): MARKET -- MANAGEMENT | MARKET -- MANAGEMENT -- CASE STUDIES | ORGANIZATIONAL EFFECTIVENESS | ORGANIZATIONAL EFFECTIVENESS -- CASE STUDIESGeneral Note: Published in association with the Chartered Institute of marketingBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.13 A353I (Browse shelf) | Available | 200310290044 |
Published in association with the Chartered Institute of marketing
Includes bibliographical references and index
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