Content to commerce : engaging consumers across paid, owned, and earned channels / Avi Savar.
By: Savar, Avi.
Material type: BookPublisher: Hoboken, N.J. : Wiley, c2013Description: 242 p. : ill.ISBN: 9781118480182.Call No.: HF5414 S282C Subject(s): Social marketing | Internet marketingBibliography, etc. Note: Includes bibliographical references and index.Current location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5414 S282C (Browse shelf) | Available | 2014000002922 | |
Main Campus Book Shelves | HF5414 S282C (Browse shelf) | Available | 2014000002923 |
Includes bibliographical references and index.
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