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Persuasive imagery : a consumer response perspective / edited by Linda M. Scott, Rajeev Batra

Contributor(s): Scott, Linda M [ed.] | Batra, Rajeev [ed.].
Material type: materialTypeLabelBookSeries: Advertising and consumer psychology.Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 2003Description: 436 p. : ill. (some col.).ISBN: 0805842020.Call No.: BF367 P477 Subject(s): IMAGERY (PSYCHOLOGY) | PERSUASION (PSYCHOLOGY) | ADVERTISING -- PSYCHOLOGICAL ASPECTSBibliography, etc. Note: Includes bibliographical references and indexes
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Book Shelves 		BF367 P477 (Browse shelf) Available 200410190106

Includes bibliographical references and indexes

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