Your search returned 6 results.

1. Books
Marketing briefs : a revision and study guide / Sally Dibb and Lyndon Simkin

by Dibb, Sally | Simkin, Lyndon.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: Oxford : Butterworth-Heinemann, 2001Accession number(s): 200308150010, 200310290037.Availability: Items available for loan: Main Campus [Call number: HF5415 D522M] (1).

2. Books
The dark side of CRM : customers, relationships and management / edited by Bang Nguyen, Lyndon Simkin and Ana Isabel Canhoto.

by Nguyen, Bang [editor] | Simkin, Lyndon, 1961- [editor] | Canhoto, Ana Isabel [editor].

Material type: book Book; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Routledge, 2016Other title: Dark side of customer relations management.Accession number(s): 2017000001687.Availability: Items available for loan: Main Campus [Call number: HF5415.5 D374 2016] (1).

3. Books
The market segmentation workbook

by Dibb, Sally | Simkin, Lyndon.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Routledge, 1996Accession number(s): 182179, 182180.Availability: Items available for loan: Main Campus [Call number: HF5415.127 D522M] (2).

4. Books
The marketing casebook : cases and concepts / Sally Dibb and Lyndon Simkin

by Dibb, Sally | Simkin, Lyndon.

Material type: book Book; Literary form: Not fiction ; Audience: Specialized; Publisher: London : Routledge, 1994Accession number(s): 200309180085.Availability: Items available for loan: Main Campus [Call number: HF5415 D522M] (1).

5. Books
The marketing casebook : cases and concepts

by Dibb, Sally | Simkin, Lyndon.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Routledge, 1996Accession number(s): 203151.Availability: Items available for loan: Main Campus [Call number: HF5415 D522M] (1).

6. Books
The marketing planning workbook : effective marketing for marketing managers

by Dibb, Sally | Simkin, Lyndon | Bradley, John.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Routledge, 1996Accession number(s): 205528, 205529.Availability: Items available for loan: Main Campus [Call number: HF5415.13 D522M] (1).


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