Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas
By: Blattberg, Robert C.
Contributor(s): Getz, Gary | Thomas, Jacquelyn S.
Material type: BookPublisher: Boston, Mass. : Harvard Business School Pub. Co., c2001Description: 228 p. : ill.ISBN: 0875847641.Call No.: HF5415.55 B527C Subject(s): RELATIONSHIP MARKETING | CUTOMER SERVICES -- MARKETING | CUSTOMER RELATIONS | CUSTOMER LOYALTYBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.55 B527C (Browse shelf) | Available | 200204190125 |
Includes bibliographical references and index
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