Branding with brains : the science of getting customers to choose your company / Tjaco Walvis
By: Walvis, Tjaco.
Material type: BookPublisher: Harlow : Financial Times Prentice Hall, 2010Description: 244 p. : ill.ISBN: 9780273719953.Call No.: HF 5415.1255 W348B Subject(s): Branding (Marketing) -- Psychological aspectsBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF 5415.1255 W348B (Browse shelf) | Available | 201006210004 |
Includes bibliographical references and index
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